Step 1 Pricing The Property: CMA
The services we provide as your Listing Agents are referenced here. First of all a Listing Presentation is given to the seller. During this Listing Presentation the seller is made aware of what other homes in their neighborhood have sold for, when they sold, how long they were on the market. Which ones sold quickly and most likely why. Which ones took quite a long time to sell and most likely why. All of this information is meant to give the seller as much information as possible so that they feel comfortable with the price we will list their property at. A “CMA” is presented to the seller. Which is a Cumulative Market Analysis. Which will outline the information mentioned above as far as what properties have sold for and what they were listed for. Our team personally views each one of the active comparable properties so we can get the best feel for each comparable. We will discuss with you what features your home has that makes it worth more. Or what features it are not present that other homes that have sold or are currently on the market may have as your competition. This may include but not be limited to: granite counter tops, stainless appliances, crown molding, a pool and various other items which are considered upgrades or improvements. Once the CMA is discussed we share the listing price with you that we think will be the best and most fair market value for your property taking into consideration your specific neighborhood property market.

Once we have agreed on the listing price for your property, our stager, who is part of our team, comes out to the property. Joanne, along with team members, has a combined 27 years of experience in residential interior design and staging. Staging is the act of preparing and showcasing a property for sale. It involves using interior design principles to enhance the home’s visual appeal. Furniture arrangement, balance, scale, lighting and more are evaluated to maximize the potential of every room. When expertly done, staging adds value, minimizing the time on the market and maximizing the selling price. Joanne through speaking with us and seeing initial photos we take of the property will give us an estimate of staging costs before she begins. Then once she personally views the property will prepare her recommendations for staging to the seller along with a more tight estimate of costs. The seller can then chose to do all or some of what she has recommended.

Once the staging of the property is completed our team photographer will be arranged to take professional photos of the property as well as the Clubhouse, facilities, pool, and other amenities of interest. These photos will be used in our marketing fliers. Postcards, brochures, Zillow, Google as well as featured on our own internet sites and social media sites such as Facebook and Linkedin. Our team photographer, Chris, will also put together a virtual tour for the property that will be linked to all internet sites that the property is featured on.

MARKETING Your Property on the Internet:
Now the fun begins! We pride ourselves on a huge internet presence along with incorporating various effective marketing tools to give your property the exposure it requires to sell quickly. The property will be on the Multiple Listing Service (MLS), it will also be features on our website It will be launched on our new website which is a state of the art website designed by the web designer to the stars. Our website designer has designed websites for The Hiltons, Ryan Serhant and Nick Jabbour from the TV show Million Dollar listing New York, The Altman Brothers from Million Dollar Listing Los Angeles and the legendary Joyce Rey who is the ultimate resource for high end Beverly Hills real estate, to name just a few. The website will be run in conjunction with We also have a client base of over 3000 clients that we keep in touch with through email, newsletters and our “Constant Contact” program that are looking for a property to purchase. This gives you the advantage of having us market your property to a very large data base of buyers that we speak to personally month in and month out. This data base was achieved through many years of cultivating buyers that now you can take advantage of having your property.

MARKETING Your Property in Print:
The property will be marketed to your neighborhood by way of an informational postcard or flier to let the neighbors know your property is listed. Many times you may find your neighbors are a good advertisement for your property. They area already “sold” on the neighborhood, love it and may know someone else, perhaps a family member, that is looking for just such a property. We will have a color brochure to represent the property. This can be used at Open Houses and it can be handed out to each prospective buyer who views the home. It is a helpful tool to allow the buyer to go away with a nicely done brochure that they can look back on containing information about the property as well as professional photos. We will run advertisements in The Naples Daily News to market your property in addition to using that venue to advertise Open Houses we will have. Your property will also be featured in DuPont Registry Magazine. We have attached a link to this email so you can see how nicely the magazine represents the property. You will see this is one of our current listings that is represented in the magazine which we just sold for $5,300,000.

Open houses will be done at the property twice a month. We also try to collaborate with other colleagues that have listings in the neighbor. By communicating about our listing and joining forces to have several properties in the neighborhood open on the same day and time it can double, or triple the exposure that the home will receive on that Open House day. We will have ample signage apparent in the neighborhood, professional brochures available to hand out and the property’s Open House details will be advertised on the MLS, in print ads or the internet or both. We will follow up with you after each Open House to make you aware of how many people attended and what their feedback was on the property.

It is our intention to have a team member present at every showing. We will know the property the best and it is important we are there to highlight the property’s best features as well as convey information that would be of interest to the buyer and communicate amenities, fees and pertinent neighborhood information as well as encourage them to tour the Clubhouse facility.